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GIS: Education’s spatial analysis in Malaysia Map

10 June 2015

SmartMap adopted Geographic Information System (GIS) technology to assist universities to identify better strategies for targeting their valuable customers. As a result, pinpointing potential customers is no longer a challenge. Hereby, let's have a look on how education industry performs using the SmartMap in effectively provide awareness to the students and guide the perplexed students in choosing the appropriate university. In this case, identify their competitive advantage simply not meant to be unique in offering courses, but to target the right people in the different yet effective approaches of marketing strategy. Before they begin, how they can find out where their target market is? Refer slide below for detail use case :

Thus, SmartMap offers quick and easy access to business data, allowing you to represent your data into maps for easy visualization toward better and accurate marketing startegy and planning.