MIRF 2023
5 March 2024
Franchise Expo Malaysia International Retail and Franchise Exhibition, fondly known as FE MIRF, was held from July 7th to July 9th, 2023, at the prestigious Kuala Lumpur Convention Centre, MIRF 2023 once again brought together industry leaders, entrepreneurs, and investors under one roof. The event was graced by Datuk Seri Salahuddin Bin Ayub, Minister of Domestic Trade and Costs of Living (KPDN). Objective of the event is to attract RM120 million in investments for local retailers and franchisors.
Why We Join the Event
We recognize the significance of participating in events like MIRF. As a provider of location intelligence solutions tailored for retail and franchise businesses, MIRF serves as an ideal platform for us to engage with our targeted market and showcase the value proposition of our innovative tools and services.
- Outlet/Operation Planning: At MIRF, we find a prime opportunity to connect with retail and franchise professionals who are actively involved in outlet and operation planning. By participating in MIRF, we can demonstrate how our technology empowers businesses to make data-driven decisions when it comes to site selection, market analysis, and expansion strategies.
- Site Performance: Understanding site performance is crucial for retail and franchise businesses seeking to enhance profitability and customer satisfaction. SmartMap Explorer’s advanced analytics capabilities enable businesses to assess site performance metrics such as foot traffic and customer demographics. By attending MIRF, we can engage with industry professionals and demonstrate how our solutions provide insights for improving site performance, identifying underperforming locations, and implementing targeted strategies for growth.
- Marketing Planning: Effective marketing planning is essential for retail and franchise businesses to attract and retain customers in today’s competitive landscape. SmartMap Explorer’s location-based marketing tools enable businesses to create targeted marketing campaigns and optimize promotional efforts based on geographic and demographic data. By participating in MIRF, we can showcase how our technology empowers businesses to enhance their marketing planning processes, reach the right audience, and drive measurable results.
The Outcome
Here’s a snapshot of the outcomes we achieved during the event:
Approached 31 Customers: During MIRF 2023, our team actively engaged with 31 prospective customers, initiating conversations, and sharing insights about how SmartMap Explorer’s solutions can address the specific needs and challenges faced by retail and franchise businesses. Our goal was to establish meaningful connections and demonstrate the relevance of our technology in driving business growth and success.
17 Strong Leads Presented: Among the customers approached, we identified 17 strong leads who demonstrated a keen interest in learning more about our solutions. These leads were presented with detailed demonstrations and case studies showcasing the capabilities and benefits of SmartMap Explorer platform.
14 Interested Prospects: In addition to the strong leads, we also engaged with 14 prospects who expressed interest in exploring the possibilities of exploring our platform to benefitting their retail and franchise operations. Through personalized consultations and follow-up discussions, we aim to nurture these prospects into valuable customers in the future.
Valuable Experience for Us
Our participation in MIRF 2023 proved to be an invaluable experience, providing us with unique opportunities to engage with customers, gather feedback, and refine our product offerings. Here’s a glimpse into the experience gained and the advancements made in product development as a result of our participation:
Customer Requirement Collection for Outlet Planning Strategies: One of the most significant benefits of participating in MIRF 2023 was the opportunity to directly interact with customers and understand their specific requirements and challenges related to outlet planning strategies. Through conversations and consultations with attendees, we gained valuable insights into the pain points, preferences, and objectives of retail and franchise businesses when it comes to site selection, market analysis, and expansion planning. By listening attentively to their needs and concerns, we were able to gather invaluable feedback that will inform our future product development initiatives.
Improved Product Development on Outlet Planning Use Case: Leveraging the feedback received from customers, we identified areas where our solutions could be further optimized to better address the evolving needs of retail and franchise businesses. This led to the development of new features, functionalities, and datasets designed to empower businesses with even greater capabilities for site selection, operational optimization, and strategic decision-making.
Conclusion
Our experience at MIRF 2023 was not only enriching but also transformative, fuelling our commitment to continuous innovation and customer-centric product development. By actively engaging with customers, gathering feedback, and responding to evolving market needs, we’re able to refine our solutions and empower retail and franchise businesses with the tools they need to thrive in a dynamic environment.
We extend our sincere appreciation to the organizers, attendees, and participants of MIRF 2023 for their valuable contributions to our journey of growth and improvement. As we continue to evolve and innovate, we remain dedicated to delivering exceptional value and support to our customers, helping them achieve their outlet planning objectives and drive sustainable growth.
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